South Korean food and beverage major, Nongshim, has reportedly announced that its Shrimp Cracker advertisement, featuring singer Rain as a model, has surpassed about 2.7 million views and has received more than 2,300 comments on YouTube over a period of 40 days. Amidst the continuing Gang series fever, the popularity of Nongshim’s Shrimp Crackers is continuously on the rise.

A Nongshim official has stated that the company’s sales have witnessed a sharp increase, driven by the rising awareness of Shrimp Cracker and other cracked snacks with customers. Nongshim snacks began with ‘Shrimp Cracker’, rolled out in 1971, followed by Potato Crackers in 1972, Onion Crackers in 1973, and finally Sweet Potato Crackers. These products comprise longevity brands that have been at least 45 years old and characterized by high addiction by maintaining their crispy texture and reproducing the taste of the original.

For the uninitiated, Nongshim Co., Ltd., was founded in 1965 under the name Lotte Food Industrial Company. The organization was renamed Nongshim in the year 1978 and currently has its headquarters in Seoul, South Korea.

As per sources, Nongshim’s ‘Gang series’ comprises four products, including Shrimp Crackers, Onion Crackers, Sweet Potato Crackers, and Potato Crackers, and has exceeded total sales of 10 billion won for the first time in the company’s history. This accounts to a 40 per cent surge as compared to the average monthly sales of 7.1 billion won the previous year, reportedly the highest since the snack was launched.

The explosive popularity of Nongshim Canned Snack is attributed due to its good use of the ‘Can’ issue that started in May. Moreover, Shrimp Crackers has also gained online popularity due to the ‘meme’ phenomenon and its selection of Rain as an advertising model, and further plans towards a Shrimp Cracker Challenge open to the general public along with the active conduction of broadcast PPLs.


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