The SFA (Specialty Food Association) has reportedly announced that it will be holding the Fancy Food Show 2021 from September 27th to September 29th at the Jacob Javits Convention Center in New York City.

According to SFA President, Bill Lynch, the association is grateful to its members, the Javits Center and the New York State and City officials, for collaborating with the organization to determine the best course of action in these uncertain times. Creatively and safely backing its members, the specialty food sector overall stands as the number one priority of the association, added Lynch.

With regards to assessing the viability and safety of conducting the live event, the Specialty Food Association held a consultation with its members. The association has further decided upon a late and modified third-quarter Fancy Food Show following an intensive analysis.

As per sources, both the 2021 Winter Fancy Food Show (SF) and the 2020 Summer Fancy Food Show (NY) were cancelled in the light of the COVID-19 restrictions since March 2020. Therefore, for promoting the continued expansion of the specialty food industry through this period, the SFA effectively produced three Virtual Tasting Experience events, the 47th sofi Awards, two Specialty Food LIVE! digital marketplace events, and almost 37 webinars intending to assist its members.

For the uninitiated, the SFA was established in the New York City in 1952 and stands as the leading trade association for the $158.4 billion specialty food industry. The association reportedly represents entrepreneurs, distributors, makers, retailers, importers, and others, and intends to connect, nurture, and champion its members for delivering innovative and conventional new products that focus on expanding the consumption of specialty foods.

Furthermore, the SFA has over 3,700 member companies that aid all members by providing networking, information, education opportunities, research, business-building, and recognition initiatives that are keen on celebrating the industry.

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