Sentera, Inc., one of the leading companies in the field of in-season data and analytics, has recently made headlines by partnering with Leuven-based Anheuser Busch InBev SA/NV (‘AB InBev’). With this move, AB InBev’s SmartBarley platform will leverage Sentera’s technology to help growers to improve their productivity and safeguard their supply chain in the future.

SmartBarley platform will leverage this technology to offer unique agronomic insights with exceptional precision. AB InBev’s team of agronomists meanwhile will access this insights to help farmers that produce ingredients for the company.

Driven by real-time weather data, drone, satellite, field activity information and mobile phone imagery, the SmartBarley’s alerting tools and data would give agronomist the ability to swiftly detect problems, analyze alternatives and work with farmers to take appropriate action.

Sources suggest that this data would enable the customized application of crop inputs and water resources and eliminate the overuse and overapplication of products. It will further deliver insights that are vital for growers to improve land stewardship.

According to Eric Taipale, CEO, Sentera, their firm is looking forward to support AB InBev for grower empowerment and suitability. AB InBev has made a powerful set of commitments to its customers, growers and stakeholders.

Likewise, Sentera’s technology has repeatedly shown that economic empowerment, sustainable practices, and farmer success are closely related. This is a remarkable first for the CPG market, and the company is proud to partner with AB InBev in this effort, said Taipale.

Ezgi Barcenas, Global Vice President of Sustainability, AB InBev, said that their partnership with Sentera enables AB InBev to accelerate its progress towards achieving its 2025 sustainability goal and ensure 100% of its direct farmers are connected, skilled and financially empowered. As per Barcenas, technological innovation play a vital role in reaching AB InBev’s vision and ensures the long viability of supply chains.

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