The wheat protein market is expected to witness steady growth, owing to increasing health concerns, nutrition deficiency prevalence, and widespread acceptance of natural protein supplements. There is an increasing trend of adopting protein or dietary supplements, especially among gymgoers. As per a report issued by International Health, Racquet and Sports club Association (IHRSA) in 2020, the ratio of gymgoers was nearly 24.3% of the total population in the U.S. during 2019.
Rising concerns pertaining to complications caused by protein deficiency are likely to foster wheat protein supplement demand. Severe protein deficiency can lead to fatty liver, swelling, skin degeneration, stunt growth in children, and others. Wheat contains a good amount of minerals, vitamins, protein, and fiber which not only aids in limiting the complications caused by protein deficiency but also reduces the risk of colon cancer and helps in better digestion.
According to Global Market Insights, Inc., forecast, the global wheat protein market size is predicted to exceed US$3 billion by 2027.
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High adoption of wheat gluten in baking
Increasing demand for wheat gluten proteins mainly in food applications is expected to boost industry share in the coming years. Wheat gluten proteins such as gliadins and glutenin play an important role in improving the quality of bread and baked foods from a functional point of view. Owing to the convenience in consumption and longer shelf life, there is constant demand for bakery products among global population.
The wheat protein industry share from bakery & confectionery applications segment is predicted to grow significantly on account of the growing popularity of packaged bakery products. The higher water-absorbing property of wheat protein enhances bread volume and the quality of finished bakery products such as pastries, cakes, biscuits, and others. Increasing disposable income and high preference for processed foods especially in developed countries should augment wheat protein applications in bakery & confectioneries production.
Preference for hydrolyzed wheat protein in cosmetics
The wheat protein industry share from cosmetics & personal care applications is likely to witness a gradual surge through 2024, owing to the high adoption of natural ingredient-rich cosmetics among women. Hydrolyzed wheat protein contains a significant amount of amino acid and glutamine which effectively preserves and improves moisture present in the skin.
As the necessity for enhanced aesthetic appearance among women is growing rapidly, the high adoption of skin care products such as facial serums, moisturizers, and anti-aging creams are complementing the development of cosmetics & personal care products using wheat proteins and many other natural compounds.
Demand for dietary supplements in North America
North America wheat protein industry is slated to grow exponentially in the forthcoming years, owing to the rising demand for dietary supplements among fitness-conscious people. Increasing disposable income and constant demand for protein-rich personal care products to achieve desired aesthetic appearance among women should further support business growth. There was a steep spike in the COVID-19 cases across the region, which has drastically increased the demand for vitamins, minerals, and supplements (VAM).
Prominent producers and suppliers of wheat protein worldwide include Kerry Inc., Agrana, Cargill, Roquette, MGP Ingredients, Tereos Syrol, Glico Nutrition, Manildra Group, Agridient, Crop Energies, BASF SE, and ADM. These companies are focusing on partnerships, acquisitions, and new product development to consolidate their presence in the global market.
Wheat protein is essential nutrition for man and animal, as it significantly improves the immune system and provides strength to fights against severe diseases. Its growing applications in several other consumer goods such as cosmetics, personal care products, processed foods, medicines, supplements offer significant opportunities for industry players in terms of augmenting their product portfolio and market share.
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