Western Europe Ready-to-Eat Meat Market by Drivers, Opportunities and Trends Analysis to 2027

Western Europe ready-to-eat meat market is expected to witness tremendous growth in coming years. Furthermore, the usage of vinegar does not have a negative impact on meat quality. This can be attributed to its major characteristics like color, protein denaturation, and water holding capacity.

The Western Europe ready-to-eat meat market growth is favored by an increase in capital infusion and capacity expansion initiatives in various countries. For instance, in November 2021, Dawn Meats secured over EUR 1.6 million in grant funding for capital works to its facilities in Ballyhaunis, Ireland.

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The Western Europe ready-to-eat meat market size is projected to hit USD 63.5 billion by 2027, according to the latest report by Global Market Insights, Inc. The industry has further recorded an increase in the implementation of strategic initiatives like mergers, acquisitions, and collaborative agreements for securing a strong competitive edge.

The Western Europe ready-to-eat meat market is expected to record a shift in consumer preferences from home-cooked meat to convenience meat products. This aspect is estimated to augment Western Europe ready-to-eat meat industry size over the forthcoming years.

The study was aimed at assessing the efficacy and safety of the HPP of food. According to the findings, the processing method helped in reducing the levels of Listeria monocytogenes in ready-to-eat meat products at particular time-pressure combinations.

The research gained high significance given that the contamination of RTE foods with L. monocytogenes was a major public health concern in the EU. An increase in such studies is poised to drive the Western Europe ready-to-eat meat market demand across various nations.

One of the chief causes of concern in the shelf life of various protein rich food products is microbial spoilage. However, the deployment of vinegar-based ingredients has been found to protect Ready-to-Eat (RTE) foods and other processed poultry, meat, and fish products from spoilage bacteria.

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The Government’s Capital Investment Scheme for the Processing and Marketing of Agricultural Products would provide funding to around 22 projects in the meat and dairy sectors across the country. Similar steps are expected to create new avenues for Western Europe ready-to-eat meat market expansion through the forecast period.

Further, several agri-food projects across the nation would benefit from a EUR 70 million fund. The infusion was aimed at helping producers in the identification of new markets and the expansion of their offerings.

Over the recent years, the rising demand for cooked ham and higher potential in Italy and Germany have opened significant growth opportunities for Western Europe ready-to-eat meat market players. Some of the major companies include OSI Group, James T Blakeman & Co Ltd., Dat Schuab A/S, Vismara SpA, Dawn Farms, Ifantis SA, and others.

In March 2022, the European Food Safety Authority (EFSA) published a scientific opinion. The authority stated that the high-pressure processing (HPP) of food is effective in the destruction of harmful microorganisms. The method poses no more concerns of food safety as compared to other treatments.

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