Rising number of working individuals coupled with increasing preference for packaged food items is stimulating the growth of the U.S. retail packaged bread market. Growing demand for packaged bread can be attributed to increased health awareness. Other parameters favoring the market outlook are rapid expansion of retail chains, along with surging production & consumption of feed grain.

According to an analysis by Global Market Insights, Inc., the U.S. retail packaged bread market is estimated to accrue USD 24 billion by the year 2026.

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Speaking of the product segmentation, fresh bread segment is presumed to dominate the United States retail packaged bread market by holding 80% industry share during the forecast period, owing to rising consumer inclination towards consuming freshly baked food products. These breads are usually baked in a day and have a shorter shelf-life. They have higher vitamin & calcium content and are available at lower price as compared to their counterparts.

Rising daily intake of fresh bread will bolster the U.S. retail packaged bread market size. On the other hand, frozen bread segment is also gaining popularity among the millennials, thereby aiding the market growth.

Lower price, in tandem with availability of inorganic bread in different sizes and weight variants, is driving the popularity of the product. Inorganic bread segment is slated to register a growth rate of 1.5% through 2026. The popularity of this bread type can be attributed to its easier accessibility at most stores and supermarkets.

U.S. retail packaged bread market from breadsticks recipe segment is projected to hold 15% share by the year 2026, as these products are sold in a variety of flavors. Breadsticks are crispy and often served with soup. Rising popularity of this product among consumers is encouraging the industry players to develop and launch new flavors, which in turn is impelling the market growth. Citing an instance, Ellio’s Pizza, in March 2018, introduced a new range of breadsticks which are ideal for both kids and adults, as they are devoid of artificial preservatives.

Rapid growth of hypermarkets & supermarkets will further boost the expansion of the U.S. retail packaged bread market. Apart from convenience, these stores provide the customers with multiple product choices. Availability of packaged bread from various brands and belonging to different price ranges, along with occasional offers and schemes offered by these stores will fuel the segmental share. The supermarkets & hypermarkets segment is expected to grow with a CAGR of 2.5% during 2019-2026. These retail chains are adopting innovative strategies such as online orders to enhance their revenues, thereby contributing towards the market share.

Regionally, Northwest U.S. retail packaged bread market is presumed to amass 20% industry share over the analysis timeframe. Bread manufacturers across the region are investing on product innovations and adopting new production techniques to enhance the nutritional content and serve a wider customer base. One of the industry players, SEYLOU has publicized plans to produce organic bread with 100% whole grains by collaborating with local farmers.

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Moreover, market behemoths are incorporating cost optimization techniques like use of advanced machinery to reduce operation costs, and setting up effective supply chain networks. Some of the notable companies operating in the U.S. retail packaged bread market are Gonnella Baking Co., Flowers Food, Inc., and Bimbo Bakeries USA, Inc.

About Global Market Insights

Global Market Insights, Inc., headquartered in Delaware, U.S., is a global market research and consulting service provider, offering syndicated and custom research reports along with growth consulting services. Our business intelligence and industry research reports offer clients with penetrative insights and actionable market data specially designed and presented to aid strategic decision making. These exhaustive reports are designed via a proprietary research methodology and are available for key industries such as chemicals, advanced materials, technology, renewable energy and biotechnology.

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