The global rare sugar market trends are redefined by the growing focus toward low-calorie, healthier food ingredients in packaged food products and baked dishes. With several schools, colleges, and offices across the world having reopened by the start of 2022, customers are increasingly depending upon grab-and-go snacks with low sugar content.
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The rare sugar market size is anticipated to surpass about $1.70 billion by 2027, according to Global Market Insights, Inc.
People who were unaccustomed to cooking had to rely greatly on convenience food, snack bars, jams, jellies, bakery products, and other alternatives during the lockdowns. As the trend of remote work and distance learning continues, many individuals, especially those with kids, are increasingly relying on protein bars and similar nutritious snacks that have natural sweeteners.
Ranking among the most health-conscious people, the Americans and Canadians are increasingly switching to organic food and natural ingredients, driving U.S. rare sugar industry. According to the 2021 survey by the International Feed Information Council, nearly one-third individuals in the U.S. had been snacking more and thinking more about food during the pandemic.
Although this pattern is expected to see a decline, the consumption of kids’ bars, snack bars, and protein bars is likely to see an upsurge during the next few years. Weight loss, better sleep, and adequate nutrition are some benefits of consuming functional nutritional bars. As such, both regional & international rare sugar brands have been striving to meet the escalating demand for low-sugar food product applications by expanding their production rates.
A growing number of product launches are observed since the last couple of years, catering to the spiraling demand for low-calorie snacks, drinks, and candies. The COVID-19 pandemic proved to be a shot in the arm for the bakery industry, strengthening product use. The consumption of ice-creams and smoothies has increased significantly throughout India, China, and Malaysia, adding to Asia Pacific rare sugar market share.
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In January 2021, Swiss biotech firm Evolva announced the launch of its new natural sugar blocker, L-arabinose, which is suitable for food & beverage applications. The company claims that due to the wide-ranging applications, the new product’s estimated market value is nearly $281.8 million. Its taste profile is ideal for use across numerous products such as ice cream, soft drinks, yogurt, chocolate, confectionery, and power bars.
Similarly, in December 2021, Bonumose Inc, a Virginia-based early-stage food ingredient manufacturer, announced that it has cleared the FDA regulatory procedure for its new process for tagatose manufacturing. It is planning to begin production within first half of 2022.
Since Health Canada has also approved Bonumose’s method, Canada tagatose market share is will increase substantially, making it the first product approved for sale in this segment across the nation. The company also revealed that ASR Group will be its distribution partner, catering to the needs of customers across Western Europe, Mexico, and the U.S. as well.
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