Prenatal Vitamin Ingredients Market to 2025 - Trends Analysis and Growth Insights by Key Vendors

The vitamin B9 segment across the global prenatal vitamin ingredients market would depict a CAGR of 5% through 2025, owing to its high recommendation during pre-pregnancy. Vitamin B9 is generally consumed till the first 5 months of the pregnancy, as it boasts of the ability to prevent about 50 to 70 per cent of neural tube defects. When speaking of vitamins required for prenatal care, it is essential to note that consumption of vitamin B9 supplements has come out to be beneficial for restricting the rising prevalence of birth defects or miscarriages.

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The global prenatal vitamin ingredients market would record a valuation of more than USD 80 million in the upcoming years

The prenatal vitamin ingredients market is expected to witness tremendous growth in coming years. Neural and brain development have served as a major function of prenatal vitamins, looking forward to account for about 34% of the overall market share over the forecast time frame. What has been driving the adoption of vitamin supplements is the rising incidence of neural tube defects in infants. This apart, the product functions also include maintaining proper bone health, gut health, weight management and all in all, necessary nutrition.

According to CDC reports, every year about 3 to 6% of infants are born with serious birth defects around the globe. Likewise, the WHO report suggests that more than 3 lakh newborns die annually due to unaddressed birth defects. These daunting numbers have laid immense emphasis on the need for having a standard solution, say proper consumption of vitamins by women during their pregnancy phase. This step is certain to stimulate the business dynamics of the overall prenatal vitamin ingredients market space compelling various market players to develop sustainable products to combat the risk of miscarriage or birth defects.

Pregnancy is deemed to be a pivotal and the most magical time period for a woman in her entire lifespan. And during this time, there stands an innate need for assuring proper intake of vitamins, minerals and particular nutrients that add to the development of the fetus in the womb. However, reports have it that deficiency in vitamins could sometimes lead to adverse consequences considering the fetus’ health. In fact, it was reported that across the United States, vitamin D deficiency is expected to occur in almost about 5 to 50% of pregnant women, with African American women being more prone to the risk of vitamin D deficiency. This has indeed augmented the awareness regarding intake of proper vitamin supplements amongst women during their prenatal period, stimulating the dynamics of prenatal vitamin ingredients market over the span of 2019 to 2025.

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Known as EnBrace HR, the solution stands to be the only prenatal vitamin that complements Level A recommendations for amounts of folate required for high risk pregnancy as cited by various recommending bodies. Reports have it that the product has about 5 times more folate than the average prenatal vitamin and is capable of preventing up to 72% of birth defects.

Vitamin tablets have secured a prominent position in the prenatal care industry, by acquiring about 35% of the overall prenatal vitamin ingredients business in 2018. The growth predominantly comes from the rising adoption and consumption owing to traditional nature of the product. Moreover, increasing innovation in development of new product forms including softgels and gummies which are easy to consume, would further add to the growth curve.

Considering the intrinsic efforts by industry players in enhancing the health of fetus as well as expecting mothers, it would be essential to state the mention of JayMac Pharmaceuticals’ 2015 launch of prenatal vitamin for high risk pregnancies.

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