Obesity and increased levels of cholesterol are some of the pressing challenges faced by the youths as well as the old age population of today worldwide. About 13% of the global population was registered to be obese in 2019; a figure that is gradually rising with time owing to increased consumption of unhealthy food, alcohol, and smoking, along with busy schedules. Besides, considering the prevalence of high cholesterol levels across various economies, it would be crucial to mention that nearly 93 million U.S adults above the age of 20 years have total cholesterol levels higher than 200 mg per liter, enabling the human to be highly prone to some of the most fatal and chronic conditions in the years to come.

In this case, it becomes immensely important for people to look out for nutritive solutions that can help them combat the health degrading conditions in the future. One such product, that has recently gained much importance in the food and nutrition industry is phytosterols. It has been estimated that the global Phytosterols market size exceeded USD 780 million, in 2020 and is estimated to grow at over 9% CAGR between 2021 and 2027, given the rising prominence of the below mentioned trends:

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Enormous applications in food ingredients and cosmetics and skin care products

Considering their huge application profile, phytosterols are set to gain massive traction from the food ingredients applications, mainly due to their ability to reduce LDL or bad cholesterol levels in the body. Moreover, it is also being used as fat replacers in foods without hindering the product’s taste and texture. In fact, various Chinese and Canadian suppliers had in 2018 applied for algae omega-3 and plant sterol approval under substantial equivalence EU food regulations. It was reported that the refined oil meets a specification that abides by its use as a food ingredient, with a minimum DHA content of 35%. This makes the food ingredients application segment look forward to depicting a CAGR of 9% through 2027 across the phytosterols market.

Another potential application vertical for phytosterols would skin care and cosmetics. Reports have it that the high purchasing power has added to the growth of this segment over the years. It is prudent to note that phytosterols are also being considered to stand as a potential treatment for hair loss. In a review published by International Journal of Cosmetic Science, plant derived actives or phytosterols boast of the potential to be used in formulating effective hair loss treatment solutions and products. However, through more studies and better evaluation criteria for the same are still under progress, there is no denial to the fact that phytosterols could, to a much larger extent, be used in various skin care formulations to enhance the skin texture.

Booming adoption of campesterol worldwide

Speaking in terms of the product, it is evident that campsterols are observing massive adoption globally, courtesy: the product’s heightened use in food given its brilliant blood cholesterol depressing properties. As campesterol is a steroid obtained from plants, it helps in reducing the level of cholesterol absorption in intestine which is anticipated to support the market growth.

Elaborating on the product’s application areas, it has been observed that campsterols have found application in medicines for CVDs due to their ability to cut down the serum cholesterol levels. These factors have indeed paved way for a lucrative development of campesterol product segment, allowing to account for a fair share of $435 million over the foreseeable time frame in the global phytosterols market.

Increased prevalence of heart diseases in Europe

With about 3.8 million deaths due to CVDs in the region almost every year, Europe has emerged as a profitable growth ground for phytosterols industry over the past few years. This has indeed led the region to register tremendous gains of 9% through 2027 since phytosterols consumption has gained positive response for reducing heart diseases and health related issues.

What more has been driving the market dynamics across the region is the introduction to stringent European regulations that look toward authorizing phytosterol- and phytostanol-fortified products to label their products with a claim that these substances regulate blood cholesterol in tandem with combating the risk of coronary heart diseases.

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