There has been an increasing application of pectin in cooking, baking, dietary supplements, and cosmetics. Pectin is a soluble fiber known as a polysaccharide found in fruits. Commercially, it is produced as a brown powder, primarily extracted from citrus fruits.

In cosmetic industry, the substance is utilized as a prominent stabilizing agent in the manufacture of many products. Increasing consumption of cosmetics on account of growing awareness about personal care and physical appearance especially among youngsters is expected to establish profitable grounds for suppliers. As per a report, the men’s personal care industry is estimated to reach US$166 billion by 2022.

Pectin is used as a gelling and thickening agent to make jams and jellies. On the other hand, it is broadly applicable in medicines, dessert fillings, sweets, fruit juices, nutritional supplements, and milk drinks. Global pectin market size is slated to cross over US$1.85 billion by 2026, as per an estimate by Global Market Insights, Inc.

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Increasing applications in fiber supplements and medicines

Pears, guavas, apples, plums, quince, oranges, gooseberries, and other citrus fruits contain good amounts of pectin. However, by-products of juice production, dried citrus peels, and apple pomace are the main raw materials used in the making of pectin.

Growing consumption of natural and low-sugar products along with increasing health consciousness among people could augment product application in fiber-rich dietary supplements. As a soluble fiber supplement, pectin is commonly available in capsule form. Its consumption lowers cholesterol, relieves constipation, improves blood sugars, triglyceride levels, and promotes a healthy weight.

According to Healthcare Financial Management Association (HFMA), food supplement sales in the UK are expected to reach £500 million by 2022. The unique gelling and binding composition of pectin allows its application in wound healing medicines and specialty medical & pharmaceutical adhesives, such as colostomy devices.

Robust demand for cosmetics in Europe and the U.S.

Pectin acts as a stabilizer in various cosmetic products. Manufacturers broadly use pectin as a safe and natural thickening and binding agent in cosmetics. The constant demand for cosmetics owing to the rising beauty consciousness among women to achieve desired physical appearance could increase product adoption in cosmetic industry. According to Byrdie, women in the U.S. spend nearly US$3,756 on their appearance annually.

Europe pectin industry is predicted to expand significantly owing to the flourishing cosmetics sector in the region. The rising number of cosmetic surgeries along with increasing expenditure on personal care and grooming products should positively influence the regional market landscape in the coming years. European cosmetics and personal care industry was valued at US$79.8 billion in terms of retail sales in 2019, as per Cosmetics Europe estimations.

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The widespread acceptance of pectin usage by major regulatory authorities is likely to encourage manufacturers to incorporate the ingredient in their products. The joint Report On Food Additives by FAO/WHO Expert Committee and the European Union has no numerical acceptable daily intake (ADI) for pectin as it is considered safe. Whereas, the U.S. FDA has listed the substance under GRAS (generally recognized as safe) for human consumption.

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