In 2018, pharmaceutical applications dominated oryzanol market with more than 50% revenue share and will likely exhibit similar trends in the near future. These instances show that the application of potential in pharmaceutical sector is constantly expanding.
While oryzanol has shown immense promise in maintaining healthy cholesterol levels, heart health, and overall wellbeing, recent findings have shown that the substance could reduce the risk of COVID-19 and associated complexities among people. For instance, in November last year, experts from All India Institute of Medical Sciences (AIIMS) New Delhi, India, had highlighted that natural antioxidants such as oryzanol can help keep heart healthy and safe from COVID-19, especially during winters.
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The global oryzanol market size could be worth over US$3.5 billion by 2025. Oryzanol has been among the key buzzwords in health and nutrition and has gained popularity as a super antioxidant worldwide. Health experts are increasingly stressing the importance of natural antioxidants in keeping cardiovascular diseases, cancer, and other health problems at bay.
Oryzanol, also known as gamma oryzanol, has proven beneficial for controlling elevated levels of cholesterol and triglyceride as well as symptoms of menopause and aging. Many are also using it as a supplement for improving strength during resistance training and increasing testosterone and human growth hormone levels.
As oryzanol is found to be highly effective in regulating high levels of cholesterol in the body, it is registered in the U.S. and Japan as a natural medication for controlling elevated or unhealthy cholesterol levels.
As consumers become more aware of these health benefits, new products are constantly entering the oryzanol market. Let’s now take a look at how new applications of the natural super antioxidant are constantly emerging in the pharmaceutical sector and explore its future in cosmetics, nutraceuticals, and sports supplements.
Although the pharmaceutical sector remains the major end-user for oryzanol, its application in cosmetics, sports supplements, and nutraceuticals is increasing.
Natural and organic cosmetics is a key trend today in the beauty industry. Oryzanol fits this criterion perfectly and is being increasingly used in cosmetic formulations owing to its potent antioxidant properties.
Meanwhile, many individuals have started regularly using oryzanol supplements and claim that it helps increase strength training gains, muscle size, and reduce fatigue. These trends indicate that the oryzanol market share from nutraceutical and sports supplement applications could grow substantially in the coming years.
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Cytokine storm is an umbrella term which includes numerous disorders of multiorgan dysfunction and immune dysregulation that may lead to multiorgan failure. Oryzanol’s antioxidant and anti-inflammatory properties makes it potentially helpful in preventing negative clinical outcomes in patients with inflammatory tendencies.
Excessive cost and lack of awareness are among the key factors limiting the adoption of oryzanol in many regions. However, numerous countries have undertaken active efforts to create awareness regarding the numerous health benefits of the compound.
Recently in April 2021, for instance, digital marketing firm Brandmovers India had partnered with Ricela, a leading producer of rice bran oil in India, to launch a digital campaign for raising awareness on cholesterol. The goal of this campaign is to create awareness about how regular consumption of oryzanol can help prevent excessive cholesterol from forming.
Since people with heart problems are at a higher risk of COVID-19 infections, gamma oryzanol, which helps control cholesterol levels can help reduce this risk. A March 2021 study by a team of experts at India’s Medanta multispecialty hospital revealed that using oryzanol in supplement form can help prevent the risk of cytokine storm in COVID-19 patients with obesity significantly.
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