Rising health-related concerns of alcohol consumption are expected to drive demand for non-alcoholic wine and beer in the coming years. The uncontrolled intake of alcohol causes a range of chronic diseases such as diabetes, cardiovascular, cancer, and others. As per the World Health Organization, the harmful use of alcohol takes nearly 3 million deaths globally each year, which is 5.3% of all deaths.

Alcohol-free or non-alcoholic wine and beer which contains zero or minimal levels of alcohol helps in reducing alcohol dependency among those who are trying to quit drinking. These drinks contain a lesser number of calories as compared to regular drinks which further aids in maintaining body weight.

With no risk of intoxication, the consumption of alcohol-free drinks provides a similar drinking experience like regular alcoholic drinks. Owing to such benefits, the growing demand for non-alcoholic drinks is likely to propel industry expansion. Global non-alcoholic wine and beer market size is forecasted to surpass US$30 billion by 2025.

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The presence of several government initiatives and regulations related to labeling and consumption of alcohol in favor of public health has significantly boosted demand for non-alcoholic wine and beer. “Dry January” is a public health campaign in Europe that aims to urge people to observe an alcohol-free month in January. Moreover, increased taxes on alcoholic drinks and restrictions on consumption as per age, gender, and while driving is predicted to escalate the demand for non-alcoholic beverages to a large extent.

The fully alcohol-free segment is slated to experience exponential growth, owing to rising preference for non-alcoholic beer among consumers. For instance, in 2020 the sales of zero alcohol beer in Europe witnessed an increase of 30% since 2016, due to the shunning of alcoholic beverages among the

younger generation. A substantial increment in disposable income and growing consumer expenditure on nutritional beverages specifically in developed countries is predicted to uplift alcohol-free beverages penetration in the market.

The dealcoholization segment of the non-alcoholic wine and beer industry is likely to witness considerable growth, on account of a growing demand for non-alcoholic wine. Numerous health benefits and lower-calorie volume as compared to regular wine are some key aspects of dealcoholized wines, which is expected to foster its demand in the coming years.

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Europe non-alcoholic wine and beer industry is forecasted to expand significantly, owing to the presence of the world’s largest alcohol manufacturers in countries like Spain, Italy, the UK, Germany, and others. As per a survey conducted by the International Wines and Spirits Record (IWSR) in the world’s largest wine-producing country, Spain, about 95% of Spanish consumers have expressed their eagerness in reducing alcohol consumption.

Rapid urbanization and initiatives taken by the governments in this region to promote the consumption of alcohol-free drinks are expected to complement the regional industry outlook.

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