Rising consumer appeal towards good health and hygiene will accelerate the demand for moringa ingredients. The increase in the number of health concerns resulting from changing eating patterns has led to an augmented focus on natural food components. Moringa oleifera is mainly a plant that can be touted as a rich source of proteins, vitamins, and minerals, along with having a wide presence across countries like Asia, Africa, and South America.
It is best known for its health and medicinal benefits as it renders antifungal, antiviral, antidepressant, as well as anti-inflammatory properties. Moringa oleifera ingredients are witnessing higher consumption as they have lower fat and cholesterol levels. They also possess traces of folate and ascorbic acid, calcium, potassium, iron, magnesium, phosphorus, and zinc. This has additionally added impetus to the adoption of these ingredients across various verticals like food, cosmetics, and the water purification sectors.
It has been estimated that the global moringa ingredients market size will reach an annual valuation beyond USD 10 billion in terms of revenue and 2.5 million tons with regard to consumption by 2025.
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Higher potential in the cosmetic sector
The demand for moringa oil ingredients across the cosmetic sector is anticipated to gain notable proceeds on account of their high oleic acid content. The oil possesses rich moisturizing, cleansing, and emollient attributes and is found to retain moisture as well as penetrate deeply into the skin, besides supplying nutrients to the skin and hair. Taking note of these factors, moringa is excessively used in shampoos, conditioners, body oils, anti-aging and wrinkle creams lotions, lip balms, gels, soaps, perfumes, and deodorants.
Regular consumption to yield health benefits
Global remuneration from moringa leave market in the dietary supplement application will reach a substantial value considering its optimum significance over human health. The consumption of moringa is effective in the treatment of stomach complaints, asthma, kidney problems, cancer, anemia, edema, diabetes as well as cardiovascular disorders. It shows considerable outcomes in reducing high blood pressure and offers protection to the liver. It also helps to counter bacterial diseases besides enhancing bone and eye health.
Increased sales from online distribution channels
Online distribution of moringa ingredients is likely to strike a prominent CAGR due to the abundant presence of the ingredients across the web-based facilities. There is also a surge in the number of companies offering their products across online platforms. For instance, in January 2021, NEXE Innovations Inc revealed its plans of launching an online website to cater to the rising consumer requirement of coffees, coconut oil, mushrooms, and moringa.
Suppliers of ingredients in moringa are working towards marketing strategies to extend their offerings across the globe while sustaining competition. These firms are also focusing on R&D investments to come up with novel product innovations. For instance, All Moringa, in December 2019, introduced a natural luxury brand of health supplements and therapeutic skincare products derived from the Moringa tree minus the addition of any synthetic ingredients.
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Ancient Greenfields Pvt Ltd. (AGF), Ignitive Impex Private Limited, Grenera Nutrients Pvt. Ltd., Earth Expo Company (EEC), Green Era Foods & Nutraceutics, Himalaya Global Holdings Ltd., Maiam Group Companies, Genius Nature Herbs Private Limited, and Organic India Pvt. Ltd., are some of the other leading market players in the sector.
The current COVID-19 pandemic has also positively impacted the demand and supply of the ingredients. However, the anti-fertility properties possessed by moringa could lead to adverse health effects in pregnant women.
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