Matcha Market size may grow at a significant rate over the foreseeable timeframe. Positive application outlook in personal care and food & beverage industries accompanied with rising consumer awareness pertaining to health benefits will spur product demand. It is powdered green tea grown and manufactured mainly in Japan and China.
Global tea market may surpass USD 50 billion in sales by 2024, with gains at over 3%. Various health benefits such as increase in energy level and fortifying immunity system will stimulate matcha market size. It contains compounds, catechins such as epigallocatechin gallate (EGCg) which is widely known for its cancer fighting properties.
Global tea consumption was over 5 million tons in 2016 and it may grow significantly over the forecast period. Regular tea consumption ensures intake of high number of antioxidants and nutrient-rich ingredients. Influence of Japanese tradition along with increased consumer purchasing power will stimulate matcha market demand.
Increasing application outlook in personal care sector should drive matcha market size. It reduces negative impact of UV radiation and prevents from skin cancer diseases. Global personal care market may surpass USD 500 billion by 2024, registering over 4% growth. Asia Pacific, led by China and India personal care market accounted for over 30% of the overall market share in 2016 due to rise in beauty consciousness and changing consumer lifestyles.
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Additionally, matcha contains EGCg which minimizes cancer probability owing to its antioxidant characteristics. It also contains L-Theanine which boosts the production of alpha waves in brain, thereby causing relaxation and reduces body nervousness & hypertension. L-Theanine also improves memory and boosts concentration power.
Global food additives market may surpass USD 60 billion by 2024. Rise in functional food consumption such as cakes, yogurts, pasta, cookies, energy bars, cereals and chocolates will trigger matcha market size. The product is being used in food additives formulation on account of rising consumer awareness towards calorie reduction and nutritional enrichment. Increase in active lifestyle along with demand for healthy food products will drive matcha market demand.
Ceremonial grade matcha are prominently used in Buddhist temples and tea ceremonies. It boosts metabolism and burns calories and also enhances vitamin C, zinc, chromium, magnesium and selenium in the body. Excellent taste and unique flavour along with its potential to promote relaxation and reduce stress will further boost product demand.
Culinary grade matcha are used in various cooking products such as desserts, lattes and smoothies owing to its smooth texture and high nutrient content. It contains minerals, vitamins and antioxidants, and is characterized by subtle & fresh flavour.
North America, driven by Canada and the U.S. matcha market size should register significant gains over the foreseeable timeframe. U.S. imported over 125 kilo tons of tea in 2016. Shift in consumer preference towards nutritious drinks with energy boosting and detoxifying properties along with significant number of restaurant offering product based food & beverages will stimulate regional industry growth.
Asia Pacific, led by India, South Korea, Japan and China matcha market size may grow significantly over the forecasted period. Growth in per-capita disposable income along with increase in health awareness, will positively influence industry growth. Ancient culture and traditions pertaining to tea in China and Japan along with rise in tea parties and ceremonial tea consumption will drive regional market growth. Tea plants are widely cultivated in Japan due to its good environmental and soil conditions. Nishio in Aichi region and Uji in Kyoto region are the key tencha cultivators in Japan.
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Tea leaves are the prominent raw material for matcha green tea production process. It is a costly process as compared to other counterparts. It is produced from tencha leaves of Camellia sinensis plant. Volatility in raw material costs, import export duties applied on the product and substitutes such as black tea may affect matcha market price trend and hinder industry profitability.
Europe matcha market size, led by Italy, UK, France, and Germany may register significant gains over the projected period. Increasing awareness pertaining to health benefits such as protection from diabetes, cancer, anti-ageing, energy stimulation and low calorie along with various retail chains such as The Coffee Bean & Tea Leaf, Starbucks Corporation and Jugofresh will stimulate regional growth.
Global matcha market share is competitive and fragmented with key industry players including The AOI Tea Company, Vivid Vitality, AIYA America, DoMatcha, Ippodo Tea, Encha, and Midori Spring. Major players are focused on to strengthen their position by enhancing their product portfolio to meet the increasing demand from food & beverage industries. The companies are mostly vertically integrated across the value chain, resulting in enhancement of manufacturing process.
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