A paradigm shift in the customer preference toward liquid diet has been gradually increasing of late in the beverage industry. This will indeed offer a profitable growth trajectory to the liquid pouch packaging market over 2021-2027, with increasing consumption of packaged food and beverages being the key driver.

The introduction of liquid pouches has unquestionably brought about a radical change in not only the food industry but also in the personal care, home care, and pharmaceutical sectors.

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Liquid pouch packaging not only delivers sustainability, safety, and barrier protection, but its low weight and high flexibility make it highly convenient. These unique characteristics add a marketability label to these packaging solutions.

A recent report by Global Market Insights Inc. anticipates liquid pouch packaging industry to increase its revenue share by 2027 end, exceeding an overall remuneration of $13.5 billion over the forecast period.

Worldwide, the industry is highly fragmented with the contribution of a large number of small and medium-sized producers. Some of the biggies include Dow, Amcor, Smurfit Kappa, IMPAK Corporation, Tetra Pak International, and others.

Product developments by business conglomerates

Ongoing innovations in the global liquid pouch packaging industry by leading market players would offer a significant escalation to the business sphere in the coming years. Some of these advancements have been mentioned below:

  • Amcor’s revelation of AmPrima PE Plus

In February 2022, Amcor launched a new high-barrier and high-speed recycle-ready liquid pouch solution for the food and beverage industry. Labeled as AmPrima PE Plus, the recycle-ready solution offers brand owners highly advanced packaging that offers recyclability in categories that have been factually challenging.

  • Amorepacific’s partnership with Dow

Amorepacific, a South Korean beauty brand, in 2020, announced using a resin from Dow for its new recyclable packaging. Officials suggest that the collaboration would observe the company’s luxury brands, Sulwhasoo, primera, and illiyoon, make use of recyclable PE for their stand-up pouches casing liquid products.

Personal care segment to grow considerably across the liquid pouch packaging industry

Liquid pouch packaging has been witnessing extensive applications across different industries, with personal care being one of the profitable avenues in recent years. Industry experts believe that the application segment would expand at a rate of 7% through 2027, on grounds of the increasing inclination toward cosmetics and personal care products, as a result of the rising income levels.

This would imply that increasing sales of these products would expedite the liquid pouch packaging demand to a larger extent. This has encouraged different personal care leaders to create a potential solution that would prove to be a breakthrough in the coming years.

In one such development, in 2022, Procter and Gamble (P&G) announced developing a water-soluble pouch holding dissolvable hair pellets for a sustainable, user-friendly alternative to current solid and bottled forms.

Could Europe emerge as a regional hotspot?

Though the liquid pouch packaging business landscape is diversified, Europe is anticipated to observe a strong foothold in the overall market. Some of the growth driving factors include a steady population curve, expanded distribution channel, and widespread R&D activities.

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Speaking along similar lines, Europe liquid pouch packaging market is projected to hit a valuation of $4.5 billion over 2021-2027. This can be ascribed to the growing sales and consumption of packaged food in the European nations, like Germany, France, Italy, the UK, and others. Besides, the thriving pharmaceutical industry and personal care segment across Europe would provide bright prospects to the overall Europe liquid pouch packaging market.

Recent fads in the personal care and cosmetics industry and the upgradation in living standards have raised the demand for liquid pouch packaging, propelling the market dynamics to a phenomenal valuation.

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