The global isoflavones market is moving at a brisk pace, recording an increasing number of new participants. Pharma companies in every major international market have been introducing herbal ingredients in their supplement offerings. Growing incidence of hormonal imbalance and related conditions is favoring product uptake. The industry share from the nutraceuticals segment is slated to augment, on account of their benefits for cognitive function loss, osteoporosis, cancer, and cardiovascular disease.

By 2027, the global isoflavones market size will have crossed $47.5 billion, supported by changing customer focus toward plant-based diets. During the COVID-19 pandemic, several individuals worldwide started adopting a healthier lifestyle to protect themselves from contracting the virus. They had been reading about the multifold health benefits of supplements, thereby strengthening the nutraceutical industry.

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Potential use in alleviating menopause symptoms

Soy isoflavones market share is expected to register a noteworthy CAGR through 2027, on account of the increasing focus toward product benefits for menopausal women. Some studies have revealed how these ingredients can reduce hot flashes amongst women suffering from menopausal symptoms. According to the 2021 survey entitled ‘State of Menopause Study’ conducted by Bonafide, a women healthcare company, nearly 14% of the participants experience hot flashes. More than 1,000 women in the U.S. during their different menopause stages were assessed in the study.

Chickpea isoflavones to captivate growing number of vegans and vegetarians

U.S. chickpea isoflavones market size is poised for a stable expansion over the next five years, as innovative products make their way to the virtual store shelves in the U.S., Canada, and other prominent markets. In September 2021, Franklin Farms, an emerging division of Keystone Natural Holdings, announced that it has added a new range of chickpea tofu products to its existing plant-based portfolio. These products are low-fat, GO-free, soy-free, and allergen-free, ensuring a creamy, mouth-melting texture at the same time.

Beauty segment to account for a sizable portion of India isoflavone market share

Since sustainability goals have permeated the sphere of beauty products, more cosmetics brands across the globe have been incorporating organic ingredients in their product formulations. India’s premier sustainable, premium, professional care beauty brand, Born Ethical, was launched in July 2021. It offers the goodness of nearly 84% natural ingredients, including soy isoflavones in its day cream offerings.

Existing research indicates that isoflavones can potentially offer the following benefits in skincare:

  1. Moisturizing
  2. Anti-aging
  3. Antioxidant
  4. Soothing
  5. Damage reduction

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Increasing prevalence of MS to accelerate product use across North American provinces

A new 2021 study at University of Iowa suggests that consumption of plant-based diet in patients suffering from multiple sclerosis (MS), can ensure protection against the condition. The new study offers evidence that dietary isoflavones, when combined with gut bacteria that can metabolize them, can potentially treat MS symptoms.

According to a study published in the U.S. National Center for Biotechnology Information (NCBI), more than 2.8 million individuals across the globe live with multiple sclerosis. Apart from its potential use in MS therapy, some claims have been made that these products can prevent prostate and breast cancer as well. Risk of osteoporosis can be lowered when a soy-based diet is consumed, suggest some studies.

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