The global guarana market is anticipated to witness substantial growth over the coming years primarily due to increasing product use in the beverage sector. Shifting customer preferences of guarana over coffee beans would aid overall market size through 2026.

Apart from beverages, guarana is also utilized in other applications in the pharmaceuticals and cosmetics industries. The product offers health benefits such as better digestion and a blood-thinning effect. It helps boost energy and mental performance. Estimates suggest that growing investments for developing health supplement solutions may escalate market size through 2026.

While, Global Market Insights Inc., projects that the global guarana market is likely to reach a valuation of $150 million by 2026.

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However, consumption of the product in high doses is considered to be harmful to the body. Doses of more than 250-300 mg per day orally can lead to side effects like insomnia, nervousness, increased heart rate and BP (blood pressure), tremors, rapid breathing, nausea, stomach irritation, among others. Factors that may hamper the growth of the guarana market over the coming years.

With respect to form type, the powder segment is poised to observe massive growth since it can be used with juices, teas, yogurt, cereals, oatmeal, and smoothies. The product can easily mix with food products and helps to maintain energy across the day. Owing to these factors, the segment is projected to grow more than 6.5% through the end of the forecast study period.

Elaborating on application, the beverage segment is anticipated to grow by more than 6% through 2026. Guarana is used in beverages such as energy drinks and soft drinks as a naturally derived caffeine ingredient. The product comprises of tannins molecules which release caffeine slowly and generate a long-lasting energy effect in the body.

Geographically, Asia Pacific is expected to record a sizable market share owing to growing prevalence of diseases such as diabetes, obesity, heart diseases, and cholesterol. The food and beverage sector of APAC is projected to exceed $210 billion through 2026.

Growing population and increasing demand for packaged food products may complement overall market growth over the coming years. Need for new innovative products and changing customer preference in consumable items may favor regional market share. Based on these factors, it is estimated that the Asia Pacific guarana industry might reach a valuation of $25 million through 2026.

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Companies operating in food and beverage sector are working on developing new products in order to attract customers and gain an edge over other companies. Taking April 2019, a renowned beverage company Coca-Cola launched a new energy drink that contained guarana extracts along with other essential ingredients.

About Global Market Insights Inc.

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