The gluten free food market is expected to record an increase in consumer inclination toward allergen-free products. This upsurge would be powered by the growing awareness regarding the multiple effects of allergens on human health and associated issues. These factors are likely to generate vital business opportunities for gluten free food manufacturers through the coming years.

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Europe gluten free food market size is expected to grow at a CAGR of 10% through 2027. This rise can be attributed to an increase in partnership agreements for harnessing new growth opportunities in the region.

The industry has registered a considerable rise in the number of cancer research activities. These initiatives are being undertaken for understanding the potential ways of risk reduction.

The gluten free food market size is expected to surpass USD 17.05 billion by 2027, according to a recent report released by Global Market Insights, Inc. The recent years have recorded an increase in the incidences of celiac conditions in different age groups across various regions. This has encouraged various gluten-free food market contenders to develop superior products that cater to the requirements of the global celiac populace. 

In January 2020, Finnish Food Group Raisio announced an investment of €8 million for increasing the manufacturing capacity at its oat facility situated in Nokia, Finland. For the same, the company developed numerous purification phases for ensuring the gluten-free nature of the manufactured products.

One such example is a Swedish study conducted with 47,000 people diagnosed with celiac disease. According to the findings of this research, the overall risk of cancer has been found to be slightly escalated in patients over the age of 40 within the first year of their diagnosis.

However, the increased risk has been observed to decrease over time. As cited by researchers, this could be the benefit of adopting a gluten-free diet in the long term. Similar studies are expected to elevate the significance of gluten free food market over the estimated period.

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The partnership opened new avenues for food companies looking to create brand awareness in all 37 European territories under the AOECS. The collaboration was applicable to processed ingredients and foods utilized by food manufacturing companies.

DI Manufacturing, CEREALTO, Wheafree, Kellogg’s Company, Raisio PLC, and others are some of the leading participants in the gluten free food market. These companies are showing a greater inclination toward the implementation of strategic moves like mergers, acquisitions, and capacity expansion initiatives for securing a strong competitive edge.

Citing an instance, in July 2021, Kellogg’s Australia rolled out the Coco Pops Gluten Free cereal, combining cocoa with gluten-free grains of puffed rice. The product’s endorsement by Coeliac Australia made it a significant attraction for almost 40% of Australians, who regularly purchase gluten-free products.

Considering an example, in April 2021, BRCGS and the Association of European Coeliac Societies (AOECS) jointly worked for setting up an integrated Gluten-free certification program. The initiative came under the widely recognized Crossed Grain symbol.

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