The food flavors and enhancers market is expected to rise at a steady rate driven by high demand for foods having improved taste profiles and added benefits like low sugar, high nutrition content, gluten-free and low calories. The consumption of processed food items has increased due to the ongoing COVID-19 pandemic with ensuing restrictions and lockdowns, and this is anticipated to fuel the demand for exotic food flavors and enhancers.

Consumers are opting for nutritional and healthy beverages with enhanced functionalities like better body hydration, which is raising the demand for sugar-free drinks, functional drinks, fruit juices, and sports drinks. Additionally, there is increasing consumption of frozen desserts as a food appetizer, for uniquely flavored ice creams and frozen desserts. High instances of lifestyle disorders and chronic health diseases is propelling the demand for enhancers and flavors sourced from plant-based ingredients.

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Considering robust demand, manufacturers of food flavors and enhancers are developing new products and solutions. For example, in 2019, Tate & Lyle announced the introduction of new natural flavors and stevia sweeteners, in partnership with Sweet Green Fields. While Global Market Insights, Inc., reports that the food flavors and enhancers market may surpass USD 13.5 billion by 2027.

With respect to product, the global artificial flavor segment is projected to register a CAGR of 4.9% as it held a valuation of above USD 1.67 billion in 2020. Artificial flavors have been used on a large scale in food applications owing to their ability to blend easily with conventional flavors, relatively low cost, and ease of processing & manufacturing. There is an ease of obtaining high levels of consistency and purity in artificial flavors made using artificial sources.

In terms of application, the consumption of flavors and enhancers in the production of dressings and sauces is likely to surge in the upcoming years on account of increasing demand for low-fat substitutes. Consumers are becoming attracted towards multispecialty international cuisines and are gaining awareness about nutritious and healthy dietary intake.

This could drive the adoption of plant-based, natural flavors in the manufacturing of dressings and sauces. An increasing demand for different sauces such as chili sauce, tomato sauce, soy sauce, barbecue sauce, mayonnaise, and mustard sauce from Asian cuisine is expected to boost product usage.

Geographically, the Europe food flavors and enhancers market could rise over USD 3.8 billion over the forecast period owing to growing demand for confectionary and bakery items. The love for sweets coupled with the trend of consuming bakery and confectionary items on special occasions and festivals is another regional growth factor.

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Globally, the food flavors and enhancers market comprises of companies such as Dupont, Kerry Group, Givaudan, Sensient Technologies, Tate & Lyle, Takasago, Synergy Flavors, Keva Flavors, Firmenich, Archer Daniels Midland, Robertet, Bell Flavors and Fragrances, Treatt, MANE, Flavorchem, Symrise, among others. These firms are focusing on various business strategies including mergers & acquisitions, R&D, and new product launches.

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