The global food colorants market size will reach a valuation of over USD 5.85 billion by 2027.

The utility of food colorants has significantly evolved in recent years, driven by their growing importance to make the food items look very attractive and appealing to taste. The increasing concerns over artificial food coloring on account of their artificial traits and potential carcinogenic effects have paved the path for rising number of R&D activities to come up with alternatives to these additives. One of them happens to be natural food colors as they are not chemically synthesized and hence provide multiple health benefits.

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Food coloring agents, including numerous pigments, dyes, or other additives are added to enhance the appearance of fresh as well as processed foods. They find immense application in orange & potato skins, sausage casings, candies, baked goods, carbonated drinks, powdered drink mixes, gelatin desserts, among many other foods to increase the taste and flavor.

The rising regulatory intervention has compelled various manufacturing companies to strictly adhere to the guidelines in food laws for ensuring the safety and health of consumers. The growing adoption of vegetable sourced-coloring ingredients, such as vegetable dyes and inorganic pigments is likely to favor the food colorants market growth. However, in recent years, synthetic food colors are increasingly deployed to offer high color intensity, affordability, and color stability & uniformity, along with resistance to oxygen, light, and pH changes.

Europe to record higher consumption

The rising number of research activities depicting the prevalence of hyperactivity with artificial colors has stirred the growing preference for natural colors in Europe. Across this region, food colors are widely used in multiple food items, such as snack foods, cheese, margarine, jams & jellies, desserts, and drinks. The stringency of the food legislations led by the EU (European Union) has mandated the colorants to adhere to rigorous scientific safety assessments.

The surging popularity of cocktail coloring using additives, like Carbon Black, and the burgeoning beverage consumption in the region are other factors favoring the Europe food colorants market development. Owing to these latest trends, the market for food colorants in Europe is expected to exceed a revenue of USD 1.7 billion by 2027.

Lately, a large number of food colorant manufacturers and suppliers worldwide are actively essaying various marketing strategies, including partnerships and acquisitions to amplify their customer base. They are also keen on innovations for finding natural solutions to color additives. For instance, in March 2019, Naturex introduced Vegebrite Ultimate Spirulina, its novel range of natural food colors to cater to the escalating global requirement for clean label blues and greens.

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Rising adoption in the confectionery industry

The growing usage of color to amplify the taste and perception of food while unaffecting the flavor and texture is playing a crucial role in increasing the addition of natural food colorants in pastries, jellies, thread candies, savories, and sweets. Of late, candy confectionery items have been substantially consumed, mainly by children on account of their appealing appearance and variation in the frequency of colors, in turn complementing the need for synthetic and natural food colors.

It has also been estimated that an average American consumes nearly 8 pounds of candy per year. This trend is likely to majorly influence the demand for a greater variety of natural food colors in comparison to synthetic ones in the near future. Anthocyanins, chlorophylls/chlorophyllins, carbon black, and curcumin are some most common natural food colors used in sugar confectionery.

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