The edible flakes market is expected to grow rapidly over the coming years. Since ready-to-eat foods and packaged food items are becoming a major revenue pocket, investment in edible flakes market is expected to rise in the ensuing period. Supermarkets and hypermarkets are stacking up on healthy processed food items, including edible flakes. Various online retailers are catching on to the healthy cereal trend and are selling new edible flake products to increase sales and cater to a younger customer base. Most of these products are easy and quick to prepare, and require minimal or zero additional ingredients, which is also why they are becoming more popular in the packaged food industry.

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The edible flakes market is at an economic turning point that is opening doors to more health food launches, including edible flakes such as corn flakes, rice flakes, flakey oats, and wheat flakes. In 2020, Kellogg’s introduced two new cereal products made up of whole grains, as part of its Frosted Mini-Wheats and Special K cereal ranges.

With people getting caught up in a busy lifestyle, the demand for ready-to-eat foods and cereals is on a rise globally. Consumers are steadily inclining towards healthier food options that are available in the edible flakes market, starting with choosing a nutrition-rich breakfast option. Oats flakes have gained considerable recognition among health-conscious consumer lately. According to reports, oat products like flakey oats have the ability to prevent or lower the chances of diabetes, blood pressure, and coronary heart disease.

While product efficiency has picked pace in the recent years, corn flakes are shaping the trend in the industry. Corn flakes are made of toasting flakes of corn and are usually consumed with hot or cold milk and sugar, honey, or fruits. It is one of the most popular and commonly eaten breakfast cereals and is considered to have certain health benefits.

As per studies, corn flakes are highly rich in thiamine, which is good for boosting cognitive functions, carbohydrate metabolism, and energy production. They also provide small amounts of vitamin B1 and B2, iron, phosphorus, protein, magnesium, and carbohydrates, among others, per serving. Of late, healthier low-fat versions of corn flakes are being produced and marketed for people looking for weight and fat loss, or for weight management, which also have low cholesterol.

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Given that edible flakes are nutritious and healthy, there are plenty of opportunities for stakeholders. Since the global population and per capita income is rising at a rapid pace, this is likely to boost the demand for nutritious, processed packaged food and consequently, the demand for edible flakes.

Companies manufacturing oats are introducing new oat flavors in the market, along with different types of oat products such as oat milk, sweet and savory ready-to-eat oats, and oat-based cereal bars. In 2021, PepsiCo India announced the expansion of its Quaker Oats portfolio by rolling out the Oats with Flavor Mix product having two new flavors meant for the Indian tastes and palate. Oats are also a source of beta glucan soluble fiber and lack gluten forming characteristics, which makes it more appealing to vegans and people who consume gluten-free products.

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