The enhancement in disposable income among the people along with urbanization has supported the demand for beverages from different age groups in both developed as well as developing countries. Growing consumption of healthy drinks like non-dairy alternatives, energy drinks, and fruit juices will support the demand for beverage containers.

Integral factors like product shelf life, well designed and labeled packaging for juices and dairy will encourage the market players to develop unique, secured, attractive yet cost-effective packaging mechanism that increases the profit margin of the beverage companies.  Growing investments made in research and development activities held by leading industry players will support the beverage containers market expansion.

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Flexible drink containers provide various sustainable features like less use of the material and a reduction in landfill waste. The lightweight and malleable characteristics of these flexible beverage container solutions will support its demand from various drink manufacturing companies.

Mentioned below are some of the integral factors likely to influence the global beverage container market.

Increase in alcohol intake worldwide

The proliferation of various package sixes and the introduction of new products by the beverage manufacturers to meet the changing taste of the people has also propelled the need for a reliable and secured beverage packaging solution. The high consumption of alcoholic drinks globally due to the increase in purchasing power, urbanization, and the rise in social gatherings.

Changing preferences of the consumers along with the growing penetration of premium brands will supplement the industry expansion. The beverage container companies are resorting to the use of sustainable packaging solutions to provide products with enhanced taste along with high nutrition and to contribute to the depleting environmental conditions.

Rising use of glass packaging solutions  

With respect to the type of material, glass has witnessed widespread adoption and is likely to showcase nearly 4% growth in terms of revenue through 2025. Glass is considered an eco-friendly packaging solution that is chemical- inert and ocean-friendly in nature. Glass containers do not require plastic and chemical liners and are regarded as the best for taste and to create special and premium experiences.

In the year 2018, the U.S. glass beverage container industry shipped nearly 27 billion units. Brands are seeking to adopt envelopes that offer the incorporation of textured paper labels, textured ink, molded closures, and shrink sleeves which will support the growth in this market.

Surging health consciousness among users

Growth in health consciousness and the need for ‘on-the-go’ beverage options has fostered the demand for non-alcoholic beverages, especially among the working class. The changing demographic trends and the rise in purchasing power will complement the millennial spending on high-end drinks.

High cases of obesity and the consequent rise in chronic diseases have led to the demand for low-calorie, non-alcoholic drinks. Strong demand for low liquor drinks like craft beers that are available in different flavors will steer the expansion in the beverage portfolio.

APAC to emerge as a major container market

In the year 2018, the Asia Pacific beverage container market was responsible for more than 48% of the global market share. The presence of market players and an extremely competitive environment will boost the development of the industry.

Key market players are making considerable investments in certain technological and innovative advancements to strengthen their presence in the vast beverage container market. Drink manufacturers are introducing organic, clean, and functional label products to meet the rising health consciousness among the millennials.

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Introduction of eco-friendly beverage packaging

Beverage container companies are constantly introducing innovative packaging materials that also help in reducing the overall weight thereby facilitating easy transfer from place of manufacturing to the stores. For instance, in July 2019, French company Sidel introduced X-LITE Still – a 500 ml PET packaging technology for non-pressurized water that weighs only 6.5 grams while being compatible with recycled PET.

When compared to conventional water packaging solutions, this technology helps in saving nearly 1,485 tons of PET annually and generates energy savings of nearly 335,000 kilowatts each year, reducing nearly 3,000 less tons of carbon dioxide. Some of the many beverage container companies include Rexam Inc., Ardagh Group, Toyo Seikan Group Holdings, Ampac Packaging LLC, Silgan Holdings, and Ball Corporation.

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