The institutional cleaning ingredients industry in dishwashing applications will witness considerable growth in the U.S., driven by severe government regulations as well as guidelines for maintaining proper hygiene. There is also a surging need from institutes for staying safe from infection protocols. This has led several institutional cleaning ingredient suppliers in the region to come up with various new products.
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The escalating COVID-19 infection count along with the growing consumer concerns towards cleanliness has led to higher product penetration to meet the elevating need for detergent across different institutes. This has further compelled product manufacturers to rapidly adopt high performance cleaning solutions.
With the demand for institutional cleaning ingredients picking up significant pace across the country, it has been estimated that the U.S. institutional cleaning detergents market size for dishwashing application will surpass USD 1.19 billion by 2025.
Why is the U.S. institutional cleaning ingredients market for dishwashing application gaining momentum through enzymes and surfactants?
The regional institutional cleaning ingredients industry share for dishwashing applications from enzymes is expected to reach a prominent value in the analysis timeline due to the surging need to mitigate the washing water consumption. The growing adoption of enzymes for efficiently assisting the generation and enhancement of modern industrial detergents will positively contribute towards the market progression.
Surfactant-based institutional cleaning ingredients accounted for a significant remuneration in the U.S. market and will witness prominence through 2025. This is ascribing to cost-friendly advantages and the ease of access provided by disinfectant manufacturers to the surfactants.
What factors are driving the adoption of chelating agent institutional cleaning ingredients in dishwashing applications across the U.S.?
The market revenue from chelating agents in dishwashing applications in the U.S. is expected to reach USD 55 million from 2021 to 2025 on account of the increasing concerns over scaling and the higher focus on limited impacts of hard water for cleaning dishwash. Chelating agents are increasingly employed in cleansers and detergents to reinforce the water hardness protection and to eliminate dissolved minerals, including calcium and magnesium.
Driven by their rising assistance in decreasing the amount of salts in water, chelating detergents will record higher consumption in institutional applications in the U.S.
How is the U.S. institutional cleaning ingredients market for dishwashing machine applications expected to fare through 2025?
The dishwashing machine applications accounted for a considerable revenue share in the regional institutional cleaning ingredients industry and will observe a CAGR of around 3.5% in the forecasted period. This is on account of the ongoing incorporation of robotic dishwashing machines across sizeable as well as chained restaurants and big institutes. Apart from saving personal time, the machines are apt for cleaning and sanitizing the dishes more effectively.
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How are competitive dynamics influencing the demand for institutional cleaning ingredients in dishwashing application in the U.S.?
U.S. institutional cleaning detergents market for dishwashing application is highly fragmented and comprises the presence of several participants. Stepan Company held the maximum revenue share for the region, followed by BASF. The Dow Chemical Company, Solvay, Evonik Industries AG, Croda, Ashland Global Holdings Inc., and International Plc are some industry players and accounted for close to 35% of the total renumeration.
These firms are largely adopting strategic measures, such as joint ventures, partnerships, acquisitions, and R&D investments for enhanced geographical presence and growth. For instance, in November 2020, BASF joined hands with Heatworks, a US-based tech company, in a bid to support the continuous development of Tetra, its award-winning countertop dishwasher to offer enhanced cleaning performance.
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