Europe antimicrobial additives market share for personal care application is expected to gain significant traction over the foreseeable future, driven by the strong consciousness about personal grooming among consumers and subsequent expansion of the cosmetics & beauty care sector in the region.

Likewise, escalating adoption of safe and sustainable cosmetics & beauty products with no adverse effects on the skin, coupled with the rising trend of using naturally-derived alcohols and ingredients like organic acids, will further stimulate the demand for the different types of antimicrobial additives.

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Rapid expansion of the e-Commerce sector has influenced the cosmetics industry to maintain product transparency. This factor, in turn, has favored the deployment of high-quality ingredients and preservatives. In addition, increasing utilization of preservatives and active ingredients in skincare, perfumes, toiletries, and baby products is likely to provide a positive growth trajectory to the Europe antimicrobial additives market trends for personal care application in years ahead.

As per Global Market Insights, Inc. estimates, the Europe antimicrobial additives market size is expected to register revenue of $800 million by 2025.

In terms of segmentation by product, the preservatives segment is anticipated to witness a major upsurge over the coming years, owing to the growing production of novel blended products by industry players to offer high-quality personal care products.

For example, in October 2020, Ashland launched a multifunctional preservative booster, Phyteq Raspberry. The development of this product was geared towards safeguarding cosmetics from spoilage by acting as a preservative potentiator.

With regards to the application spectrum, the Europe antimicrobial additives market from the wet wipes segment is set to exhibit a 3.5% growth rate through 2025, which is attributable to the mounting usage of ingredients and preservatives in manufacturing several wiping tissues.

Moreover, several market players in Europe are launching products in the wet wipes segment, such as antibacterial wipes, medical wipes, perfume wipes, body wipes, and removal wipes, which utilize antimicrobial additives for coatings.

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High concerns over personal hygiene, alongside the accelerating adoption of wet wipes in various settings like institutes, hotels, the medical sector, and schools, will create ideal growth conditions for the Europe antimicrobial additives market outlook for personal care application over the projected timeframe.

On the other hand, the hair care application segment is anticipated to register remuneration worth $100 million by 2025, which can be credited to the rising effective & safe chemical demand to manufacture hair care products. This type of product requires protection against fungal and bacterial growth as it can lead to hair damage. These aforementioned factors will contribute to the Europe antimicrobial additives market forecast in years to come.

From a regional perspective, the Italy antimicrobial additives industry for personal care application is likely to depict a growth rate of nearly 4% through 2025, owing to the high recovery of the demand for domestic cosmetics in the region. The regional market has also been witnessing robust consumption of makeup products that use antimicrobial coatings, which help them remain fresh and intact.

In addition, the France antimicrobial additives market is poised to register gains of around 3% through 2025, due to the increasing export activities and introduction of various luxury cosmetic products. Meanwhile, the Benelux antimicrobial additives market for personal care application will account for a considerable share in the forthcoming years, as a result of the strong demand for preservative and ingredients in Luxembourg, the Netherlands, and Belgium.

The competitive landscape of the Europe antimicrobial additives industry for personal care application comprises of companies such as Schülke, Lonza, BASF, Ashland, Arkema, Chemipol, and The Dow Chemical Company, among others. These firms are focusing on gaining lucrative opportunities and a competitive edge over other rivals via strategies such as M&A and innovative product launches.

For instance, in March 2020, Clariant launched Velsan® Flex, a next-gen preservation booster with 93% Renewable Carbon Index (RCI), enabling a significant reduction of typical preservative by over 50% and achieving a safe antimicrobial protection for the cosmetics.

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