The global bitumen emulsifiers market is touted to grow at a substantial rate over the coming years. The rise can be prominently credited to a range of product advantages including the ease of handling. This can be further supplemented by the ability to diminish the thickness of a particular item without the requirement for constant warming.

Another major driver impelling the global industry growth is an upsurge in investment initiatives by various market participants. To cite an instance, Eurovia joined the Road Emulsion Association Limited (REAL). The move was taken after the latter proceeded for a considerable investment in their London-based polymer bitumen and bitumen emulsion manufacturing unit dubbed ‘PolyBitumens’.

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An increase in similar steps is poised to create new opportunities for business owners through the forthcoming years. According to the latest research conducted by Global Market Insights Inc., bitumen emulsifiers market size is expected to exceed USD 340 million by 2027.

Some of the prominent factors that are likely to impel the global business landscape have been mentioned below:

1# Rising product launches for polymer-modified bitumen

Several bitumen emulsifier manufacturers and industry contenders are depicting a keen interest in the launch of various products for use in polymer-modified bitumen applications.

Quoting an instance, in August 2021, Munich-headquartered chemical company WACKER rolled out VINNEVA, a new product line for polymer-modified bitumen emulsions. The line was designed for ensuring the adherence of coatings to the building fabric for a longer period.

2# Mounting number of trade fairs in North America

North America bitumen emulsifiers market share is estimated to record appreciable expansion over the forecast period. The rise can be credited to the growing organization of trade fairs in the region. For instance, in April 2022, Ingevity Corporation announced plans for the rollout of its novel dual-functional dry additive, EnvaDry P-FL.

The solution would be launched at the Texas-based 2022 Fluids Conference and Exhibition held by the AADE (American Association of Drilling Engineers). Similar initiatives are slated to drive industry growth over the coming years.

Considering the industry landscape across other regions, Asia Pacific bitumen emulsifiers market is estimated to account for a business share of over 10% of the overall industry value by 2027 end.

3# Escalating number of capacity expansion initiatives

Prominent industry participants are showing a greater inclination toward capacity expansion initiatives. Quoting an instance, in April 2022, Demerara Harbour Bridge Company’s Asphalt Plant announced plans for the procurement of a bitumen emulsion plant. The new plant would ensure a steady bitumen supply for asphalt production. The move formed part of the company’s strategy for ensuring its sustainability and competitiveness.

Some of the leading players in the bitumen emulsifiers market comprise Evonik, Ingevity Corporation, Shaoxing Shangyu Simo Research Institute of Organic Chemistry, Vialit, Petrochem Specialities, Vizag Chemicals, Chemoran, Pinova, Inc., RX Marine International, and others.

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In the years to come, the U.S. is expected to record an increase in investment activities centered on infrastructure development and road maintenance. These are likely to be accompanied by a rise in the number of commercial and residential building constructions. Similar aspects are expected to play a key role in impelling bitumen emulsifiers market growth across various regions.

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