The demand for antimicrobial coating is expected to rise exponentially on account of its wide-scale application across diverse industry verticals. Antimicrobial coatings are mainly used to prevent and impede the growth of bacteria as well as germs on different surfaces. Lately, this coating has gained immense popularity owing to the wide-spread COVID-19 pandemic. Consumers are applying antimicrobial coatings to safeguard their property from coronavirus.

Usually, materials like PVC, latex, lacquer, polyurethane, powder coatings and paints are coated on hard surfaces or textiles to enhance the product’s properties and features. However, these coatings are susceptible to fungal, bacterial and algal growth. Antimicrobial additives play a crucial role in delivering a pleasing and safe coating.

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Microbial attacks destroy the appeal of general coatings by developing bacterial or fungal odors and diminishing their inherent properties. This further severely impacts the overall lifespan of the products. Antibacterial coatings could help solve these issues by minimizing odors and staining, thereby extending the product’s lifespan.

Slated below are few of the ongoing trends fueling the demand for antimicrobial coating products:

Surging demand from the electronics & automobile sector -

Antimicrobial surface coatings are finding immense applications in electronics and automotive industries owing to rising consumer awareness about the functionalities of high-performance coatings. These coatings are extensively used on automobiles to safeguard vehicle interiors, particularly for cleaning plastic and leather covers.

Antibacterial coatings also help in keeping interiors fresh by preventing the growth of molds that cause bad odors. Apart from automobiles, these coatings are widely used in mold remediation, improving indoor air quality, antimicrobial textiles, medical/healthcare, food industry, and construction industry.

Growing opportunities across the Middle East and Africa -

Mounting number of public construction projects coupled with large-scale adoption of renovation activities could boost the adoption of antimicrobial coatings across MEA. Estimates suggest that the MEA antimicrobial coatings market could witness noteworthy gains, recording almost 9.5% CAGR within the predicted timeframe. Antimicrobial coating companies are developing new products to comply with the region’s harsh environment.

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Adoption of strategic business models -

Companies operating in the antimicrobial coatings industry are emphasizing on a handful of business strategies like product innovations, collaborations and acquisitions to maintain their competitive edge. Citing an instance, earlier in September 2020, Advanced NanoTech Lab, an Indian chemical manufacturer, developed a new durable antimicrobial nano coating dubbed ‘Hydraguard Plus’ that has the ability to last up to 90 days and is flexible enough to be extended to 365 days.

Meanwhile, in October 2020, Nano Graphene (GrapheneCA) revealed that it is enhancing its product lineup by adding a new antimicrobial coating product to protect glass surfaces in private and public spaces from harmful microorganisms.

GrapheneCA’s new ceramic-based coating comes with a built-in antimicrobial additive that secures different types of glasses for until 2 years. GrapheneCA had collaborated with a global aerospace specialty coating manufacturer to develop this product.

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