Impelled by widespread usage in the industrial landscape, including personal & home care, the 2-Phenylethanol industry is set to proliferate at a robust pace. The growth can be attributed to the rising interest for this chemical in various biological applications on account of its antimicrobial properties. It is also found largely effective in controlling, preventing, as well as killing animals, microbiological and plant pests.

2-phenylethanol is a honey tasting compound that has a pleasant floral odor and is abundantly found in a wide variety of essential oils and fermented foods. It is used as a common ingredient in flavors and perfumery, mainly in scenarios where the smell of rose is desired. Given its rising popularity as an aromatic alcohol, it is incorporated on a large scale across the food, drink, and cosmetic industry.

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This chemical is utilized as an additive in cigarettes and is also extensively employed as a preservative in soaps to offer stability in basic conditions. Besides being a potentially valuable alcohol in next-generation biofuel, the compound acts as an essential raw material for its derivatives.

Taking note of this growing application, recent estimates reveal that the global 2-Phenylethanol market size is likely to cross USD 370 million in valuation by 2028.

Below is a glimpse of some factors that will shape the progression curve of this industry avenue.

  1. Booming demand for natural products

Demand for natural 2-Phenylethanol is likely to significantly surge in the forthcoming years, with increasing penetration in the fragrance, food, and cosmetics industries on account of its rose-like odor. This substance can be easily produced from the microbial synthesis of glucose or glycerol. It can also be produced by extracting essential oils from several flowers, including hyacinths, roses, and jasmine, as well as through biotechnological routes.

The growing acceptance of natural products and the influx of more efficient, environmentally friendly, and economic, and biotechnological approaches as an alternative to conventional industrial methods will drive the market growth.

  1. Potential in the pharmaceutical sector

Driven by increasing usage as antibacterial agents in ophthalmic solutions, the 2-Phenylethanol industry will witness considerable expansion from pharmaceutical applications. This organic compound possesses antimicrobial, antiseptic, and disinfectant properties, making it a strong contender in the preparation of drugs. It also acts as a central nervous system depressant to induce drowsiness and sleep as well as reduce psychological excitement or anxiety in the patient.

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  1. Rising adoption in the food & beverages sector

2-Phenylethanol marks considerable presence in food & beverages as an organoleptic enhancer. Considering its pleasant aroma, it is added to the composition of a vast assortment of ice creams, cookies, puddings, cigarettes, gelatins, candies, and chewing gums.

However, one of the most impacting factors accelerating the market expansion is the growing regulatory support, including the Food and Drug Administration (FDA), and the Council of Europe (COE). The strong presence of a high concentration of the compound in red & white wine, and black walnuts will also influence the product application scope.

To add further, increasing adoption in the laundry sector to impart an aromatic essence and in various herbal products as a preservative will enhance the 2-Phenylethanol industry development. As the compound can inhibit the growth of various microorganisms and fungal species, it has grown popular as an additive in cleaning, antiseptics, preservatives, and personal care products. The rapidly growing preference for aromatherapy will further favor product penetration in the long run.

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