The U.S. portable generators market is anticipated to observe substantial revenue expansion due to the growing recurrence and severity of natural calamities in the region. According to the U.S. DOE, power outages in the country are projected to increase as natural disasters such as floods, blizzards, hurricanes, and other severe weather conditions become more intense and frequent, , compounded by climate change. Citing an instance, Hurricane Harvey and Hurricane Maria affected about 336,000 and 1.57 million electricity consumers of the U.S. respectively.

In addition, as outdoor recreational activities become more popular and attract more participants, the demand for portable generators in this regard, particularly for activities such as camping, sporting events, tailgating, festive fun, and other outdoor events, would go up tremendously, offering a lucrative amount of growth momentum to the overall market outlook.

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Based, in part, on such factors, Global Market Insights Inc. estimates the U.S. portable generators market is likely to exceed a valuation of $1.5 billion by 2024.

Below is an overview of the top three trends that are influencing the U.S. portable generators market growth:

Increasing deployment of portable generators in construction sector

An upsurge in the deployment of portable generators to fulfill the need for a continuous and reliable power supply across the site is pushing industry growth from the construction sector. The construction industry requires a uninterrupted power supply for its tools and equipment to effectively carry out its operations in a timely manner.

In addition, as increasing population across the world is paving the way for the growth of the construction industry, it is also propelling the demand for portable generators. Based on these factors, the construction sector is estimated to observe gains of about 3% by the end of the analysis period.

Growing role of gasoline portable generators in disaster relief

Speaking in terms of fuel type, the gasoline portable generators segment is estimated to grow at a rate of about 3% through the projected timeframe. Easy accessibility of gasoline during natural calamities is the prime factor proliferating its demand in the market.

Furthermore, better cost-effectivity, and portability of gasoline generators would further strengthen the segment size through 2024. Apart from gasoline, other fuels such as liquid propane and diesel are also utilized to provide energy to these generators.

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Mounting product adoption in the South Atlantic region

South Atlantic portable generators industry would observe significant growth as the region witnesses a larger, more severe Atlantic hurricane season. Citing an instance, in 2017, the region was severely impacted by a substantially hyperactive and destructive hurricane season. The region was hit by 18 storms and six category-3 hurricanes during that period, causing tremendous destruction and disrupting the region’s power grid.

The climbing intensity of the region’s hurricane season, coupled with the subsequent rising frequency of power outages, is expected to further foster the rate of product deployment across the South Atlantic in coming years.

Key industry players are using various techniques such as acquisitions, collaborations, investment rounds, and product launches to gain a competitive edge over others in the business scape. Citing an instance, in February 2019, PR Industrial SRL, a Generac Holdings Inc., subsidiary reportedly acquired a majority stake in Captiva Energy Solutions, an Indian customized generator manufacturing firm.  The move helped PR Industrial foray into India’s portable generators market, which is considered to be among the world’s largest power generation markets.

The competitive landscape of the U.S. portable generators is inclusive of players such as Siemens, John Deere, Honeywell, Kubota Atlas Copco, Yanmar, Caterpillar, Honda Motor, Yamaha Motor, Eaton, Generac, Briggs & Stratton, Cummins, and Kohler among others.

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