Baby foods meet the necessary nutritional requirements of a baby during their initial growth years, from six months to two years. These foods improve the mental and physical health of babies. It is available in a wide variety range, from dried baby food to infant milk formula.

There has been a significant rise in population across the world, especially the infant population. Over 139.98 million births took place in the year 2020 alone. Such a meteoric rise in the infant population has increased the demand for baby products, specially food.

In addition, there is a growing demand for organic food products owing to increased awareness regarding baby health. This has encouraged food & beverage industry players to invest in organic products and organic farming. Also, increased household income has allowed parents to purchase high quality, steeply priced organic food products, thus boosting the usage of baby food.

On that note, as per a recent report, the baby foods market is poised to surpass USD 33 billion by the end of 2025.

Commercial baby food to witness significant demand

When it comes to commercial baby food, it has some advantages over homemade baby food. Like for instance, only 7% of the commercial baby food studies exceed the recommended daily caloric values and only over 1% of them surpassed fat-derived calories. Also, commercial baby foods contain more carbohydrates and protein than homemade food. To add to this, there has been a substantial growth in the number of working women, which has increased the demand for commercial baby foods.

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Longer shelf life to promote the consumption of dried baby food

As per the recommendation by the America Academy of Pediatrics, babies should be introduced to non-formula or non-breast milk foods when they are around 6 months old. Although this changes from baby to baby – signs like a baby having good head control, able to sit with almost no support provided and the baby leans forward and opens his/her mouth when offered with food is enough to start providing solid foods.

Parents can offer different types of solid foods like dried fruits and vegetables that are rich in proteins, fats and carbohydrates. Another important advantage of having dried baby food is its longer shelf life. These foods can be stored for longer time periods than conventional fruits and vegetables and they can be easily prepared. These factors will boost the demand for baby food over the forecasted timeframe.

Growing supermarket culture to prove beneficial for the promotion of baby foods

There has been a significant rise in the number of supermarkets in both developed as well as developing nations. Rising urbanization, changing lifestyles and growing demand for ready-to-make food products has paved way for the retail industry players in expanding their businesses at a staggering rate.

Many supermarkets, especially in the United States, have aisles dedicated to baby food products, ranging from porridge, soups, infant cereals to solid meat alternatives like beef jerky. Also, they offer these products at competitive prices coupled with some seasonal discounts, which makes it an attractive prospect for parents with newborns. This, along with the growing consensus of parents for providing healthy food to their babies, has bolstered the usage of baby foods and will continue to do so throughout the projected timeframe.

Baby foods to witness substantial growth in Asia Pacific

Rapid urbanization and increased disposable income have allowed the general population to invest in expensive baby food products in Asia Pacific. Also, the growing infant population has primarily contributed to the consumption of baby products. As per a report, over 53.42% of the total population under the age of 5 is from Asia itself.

In addition, the retail industry has established a strong foothold in the region, thus encouraging the purchase of baby food products.

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